News, Media & Publishing
KMX Media Analytics enables companies:
- To optimize search and findability
- To allow content to be retrieved at a fine-grained level
- To enhance the content consumer’s experience interacting with content
- Discover and associate appropriate descriptive and semantic labels with content
- Fueling appropriate results that respond to the information/service seeker’s context and intent.
With KMX Media Analytics online content producers and media publishers can stay competitive by delivering effective information access to clients.
As content delivery and consumption shift to digital, search and information-dissemination tools that exploit metadata (publisher-produced, analytically generated metadata, or socially tagged) are essential survival tools for media and publishing organizations. Content analytics creates better targeted, richer content and a much friendlier and more powerful experience for content consumers.
Every day Media and Publishing companies collect large amounts of text documents and store these in databases and data warehouses. These documents can be scientific publications, reviews, legal documents etc. The amount of published documents is growing fast overcomplicating controlling and managing relevance and context to clients.
Selecting and presenting the right documents at the right moment to the right group of clients becomes key.
KMX Media Analytics provides Content analytics to create better targeted, richer content and a much friendlier and more powerful experience for content consumers.
Use Case: Data driven journalism on Guardian open data
Have a closer look at a recent example of KMX used on open data for data driven journalism in the Weyeser Explorer using the Guardian Open Platform >>>